New Forged In Fire Cutlery
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PRIME DIRECT BRANDS
 Developing Innovative Products & Services 
Proven Campaigns • Engaging Displays • Successful Results
We take compelling products to the next level

Drive results through market research, product curation and development, innovative packaging & display designs, and tailoring our programs for our retail partners

Our Portfolio of Products Targets Consumer’s Needs Driving Sales Through Product Innovation, Award Winning Packaging, and Compelling DRTV Campaigns
Forged in Fire Cookware
Last pan you will ever buy!
 
Inspired by the Forged in Fire American craftsman, the Forged in Fire cookware line is made from forged stainless steel coated with a proprietary 5 layer Fire Glide™ never stick coating, and our Comfort Grip handle. You will never have to worry about food sticking or slippery handles again. It will be the last pan you will ever buy and comes with a 50 year warranty.
ENVIE Hair Straightening Ssytem
Set your sights on a frizz free future 
Say farewell to frizz and hello to silky, straight hair. With ENVIE, salon-quality straight hair starts after following our simple, step-by-step formula and lasts for 90 days. Yes – you’ll love the results and notice a difference. (And everyone else will too.)
Snap Magic Heating Pads 
Provide Instant Pain Relief
The Snap Magic instant self-heating reusable heating pads provide soothing relief from sore muscle, arthritis and joint pain. Heats up instantly to 130°F with the snap of the internal metal disk and stays warm for up to 1 hour. Take anywhere, perfect for the home, office, or on the run. Unlike other heating pads, requires no hot water, electricity, or microwave to activate.
Highest Standards  •  Compelling Products  •  Superior Results