About Prime Direct Brands
Leveraging Over 25 Years of Retail & Direct Response TV Marketing
Prime Direct Brands is a consumer products company committed to bringing value added products and services to retail. With headquarters in Waltham, MA, our leadership team has over 30 years of experience in retail and direct response TV marketing in the US and around the world.

Our success is based on experience. Our services include new business advancement, product development and sourcing, brand development, sales and marketing, promotional planning, and supply chain. 

Working closely with inventors, manufacturers, and retailers, we identify opportunities, provide expertise at strategic and tactical levels, and deliver meaningful results for both the supplier and our retail partners.

Founded by Robert George, a 30-year Fortune 500 retail veteran with a proven track record of bringing compelling products to retail, Prime Direct Brands strives to bring innovative products and services to retail. Through the sourcing and development of compelling products, leveraging Direct Response TV campaigns, designing exciting packaging and displays, and focusing on the customer’s needs, we provide programs that drive incremental sales and profit for our retail partners.