New Forged In Fire Cutlery


Prime Direct Brands
A Consumer Products Company

Innovative Products & Services

We Take Compelling Products to the Next Level!
Exceptional results through market research, product curation & sourcing, innovative packaging & displays, and tailoring our programs for our retail partners.
Driving sales through 

product innovation and compelling DRTV campaigns

Forged in Fire 


Inspired by the Forged in Fire American craftsman, the Forged in Fire cookware line is made from forged stainless steel coated with a proprietary 5 layer Fire Glideā„¢ never stick coating, and our Comfort Grip handle. You will never have to worry about food sticking or slippery handles again. It will be the last pan you will ever buy and comes with a 50 year warranty.
Prime Direct Brands 

Face Masks

Made with 2 layers of moisture wicking, antimicrobial poly fabric, and high quality elastic which secures comfortably around the ears. Proudly made in the USA and available at retail and online stores everywhere.

Now available in Adult & Children Size!

Somnion Deep 

Sleep Patch

Increase Deep and REM Sleep, Patented Biofield Photon Technology, No Drugs or Chemicals, 31 Day Supply. Each patch is charged electromagnetically and when applied at night time, subtle energy in the form of protons is released which filters down to positively affect the physical body, thus increasing deep and REM sleep.

Safe T Lite

Surface Sanitizer

Light It, Don't Wipe It! SafeTLite is small enough to bring right where you need it most. Think of it as the sanitizing solution that never runs out! SafeTLite Has The Same UVC Light Technology Used By Major Hospitals! Major hospitals worldwide have incorporated UVC treatment to their cleaning routines, which help to effectively kill bacteria and pathogens.
Exciting Ideas · Compelling Products · Superior Results
Copyright 2020 Prime Direct Brands